Hello! I'm Erika.
I am Erika Suin Shin, a User Experience Designer and Researcher. I was born a genius and creative in Busan, South Korea, with a complete passion for design. I flew to Indiana to study UI/UX Design at Purdue University, majoring in UX Design.
Some of my Recent Projects
Understanding Value of User Experience (UX)
As a UX designer, I presented and documented the job search activity process, artifacts, and learnings, secondary research process, and its results.
My Role
I was the UX Designer and collaborated with a team to document dream jobs through deep research processes and evaluations.
Goal for this Exercise
Through this exercise, my goal was to explore the UX design field, connect our dream jobs, and recognize the commonalities among diverse roles. Aspiring to be a User Experience (UX) Designer, I found parallels with my peers' aspirations, highlighting the importance of collaboration and teamwork across all professions. By comparing our dream jobs, we uncovered shared attributes and the iterative feedback processes essential in UX and design development, reinforcing the significance of collaborative skills in achieving our career goals.
Starship Redesign
I was responsible for designing possible ideas for diverse usage on Starship. Additionally, I documented and presented relevant research (background and user), scenarios, storyboards, sketches, user evaluation results, interview audio, and a final design accompanied by a design rationale as a Purdue UXD team.
My Role
I was UX Designer, researcher, and presenter for the project and collaborated with a team to ensure the redesign met user needs based on conducted diverse interviews.
Goal for this Project
The goal of this project is to explore the expanded potential of Purdue's Starship robots beyond food delivery, aiming to cultivate new forms of human-to-human interaction on campus. Through user research, ideation, prototyping, the project seeks to understand the user attitudes and design innovative solutions that challenge conventional perceptions of the robots' capabilities. By leveraging skills, our team could develop alternative functionalities such as supply delivery, message dissemination, and campus-wide games, ultimately fostering connections within the Purdue community while expanding the robots' utility beyond traditional food service.
Grocery Store Redesign
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I led the effort to overhaul the grocery store, enhancing the shopping experience for a middle-aged group to young adults. As part of our project deliverables, our team produced a video showcasing our innovative redesign concept. My primary focus involved leader role involving prototyping, encompassing sketching, meticulous documentation, and crafting a user journey map.
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My Role
My role involves strategizing to revamp the grocery shopping experience for young adults to middle-aged individuals. Ultimately, our aim is to rekindle their interest in physical shopping at their preferred stores.
Goal for this Project
The team objective is to rejuvenate the grocery shopping experience for young adults to middle-aged individuals and ultimately draw them back to physical stores, where they can frequent their preferred locations once again.
