Hello! I'm Erika.

I am Erika Suin Shin, a User Experience Designer and Researcher. I was born a genius and creative in Busan, South Korea, with a complete passion for design. I flew to Indiana to study UI/UX Design at Purdue University, majoring in UX Design.

Some of my Recent Projects

Starship Redesign

I was responsible for designing possible ideas for diverse usage on Starship. Additionally, I documented and presented relevant research (background and user), scenarios, storyboards, sketches, user evaluation results, interview audio, and a final design accompanied by a design rationale as a Purdue UXD team.

VIEW THE REDESIGN

My Role

I was UX Designer, researcher, and presenter for the project and collaborated with a team to ensure the redesign met user needs based on conducted diverse interviews.

Goal for this Project

The goal of this project is to explore the expanded potential of Purdue's Starship robots beyond food delivery, aiming to cultivate new forms of human-to-human interaction on campus. Through user research, ideation, prototyping, the project seeks to understand the user attitudes and design innovative solutions that challenge conventional perceptions of the robots' capabilities. By leveraging skills, our team could develop alternative functionalities such as supply delivery, message dissemination, and campus-wide games, ultimately fostering connections within the Purdue community while expanding the robots' utility beyond traditional food service.

Grocery Store Redesign

I led the effort to overhaul the grocery store, enhancing the shopping experience for a middle-aged group to young adults. As part of our project deliverables, our team produced a video showcasing our innovative redesign concept. My primary focus involved leader role involving prototyping, encompassing sketching, meticulous documentation, and crafting a user journey map.

VIEW THE REDESIGN

My Role

My role involves strategizing to revamp the grocery shopping experience for young adults to middle-aged individuals. Ultimately, our aim is to rekindle their interest in physical shopping at their preferred stores.

Goal for this Project

The team objective is to rejuvenate the grocery shopping experience for young adults to middle-aged individuals and ultimately draw them back to physical stores, where they can frequent their preferred locations once again.

PROJECTS

Prototyping Fitness Tracker App

My role encompassed crafting a fitness tracker application seamlessly integrated with wearable devices aimed at empowering users to enhance their health and behavior. To achieve this, I diligently observed relevant stakeholders, conducted insightful interviews, and meticulously analyzed the gathered data. Subsequently, our team employed low-fidelity and mid-fidelity prototyping materials to iteratively develop viable solutions.

VIEW THE PROTOTYPE

My Role

I spearheaded the creative prototyping process for a fitness-tracking application tailored to college students who cares on their health or diet, utilizing both low-fidelity and mid-fidelity materials. Alongside my team, I engaged in collaborative evaluation and constructive critique sessions, ensuring our designs were finely tuned to meet the diverse needs of our users.

Goal for this Project

The goal of this project is to craft a creative design for a fitness tracker that captivates college students passionate about workouts, fitness, and dietary habits. Additionally, our aim is to enhance user satisfaction by providing comprehensive fitness perspectives tailored to their needs.

Thank you for visiting my UX Design Portfolio

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